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Investment case in six charts

SWOT Analysis

Strengths

  • Tailor-made products > fast adaptation of products to new situations (best of brees)

  • Time-to-market: from idea to implementation in just eight weeks

  • Leading market position (installed base) in digital kiosk system

  • High custoemr satisfaction due to individual composition of the products

  • High diversification

  • Agility and flexibility due to lean organisational structure

  • Focus on the core business

  • 35 years of industry and technology know-how

  • Cooperation with renowned customers

  • Certification and awards from renowned companies and institutes

Weaknesses

  • Serial production of competitors could be more efficient and cheaper

  • Compared to low-volume production, potentially at a cost disadvantage

  • Low value chain = low IP

Opportunities

  • High growth potential due to strong growth trends

  • High innovation power

  • Further global expansion

  • Possible M&A activities

  • New structure and opportunities through merger with mic AG

  • Above-average growth fantasy through establishment of own sales organisation

Threats

  • Overall high market rivalry

  • Price pressure from cheaper competitors, for example in Asia

  • Compulsory innovation

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